Flutterwave Enhances Send App with Acquired.com Partnership for Seamless Card Payments
In a strategic move to bolster its remittance offerings, Flutterwave has joined forces with Acquired.com to streamline domestic card payments on its flagship product, Send App. This collaboration marks a significant step forward in Flutterwave’s mission to revolutionize cross-border money transfers for users in the UK and EU sending funds to Africa.
The partnership leverages Acquired.com’s expertise in payment processing to enhance the speed and security of outward remittance transactions. This improvement is particularly beneficial for cardholders in the UK and EU who frequently transfer money to business associates or family members across the African continent.
James Hardy, Senior Vice President of Consumer Business at Flutterwave, emphasized the company’s commitment to elevating the customer experience. “We are dedicated to enhancing the customer experience by working with the best partners to improve speed, transparency, and facilitating hassle-free money transfers,” Hardy stated. He further highlighted that Acquired.com’s industry-leading platform and consultative approach make them an ideal collaborator in achieving Flutterwave’s business objectives.
Send App, Flutterwave’s remittance solution empowers users to swiftly and reliably transfer funds to local bank accounts and mobile money wallets. Integrating Acquired.com’s processing capabilities ensures a frictionless customer experience.
This partnership announcement follows Flutterwave’s recent rebranding of Send App, which took place in August 2023. The rebrand introduced several enhancements, including in-app customer support, voucher codes, and expanding the app’s geographical reach.
A vital aspect of the Flutterwave-Acquired.com collaboration involves a focus on payment optimization. Acquired.com is working closely with Flutterwave to conduct tailored analysis, present results, and offer recommendations to enhance Flutterwave’s processing capabilities further and streamline the customer journey. These insights and implementation of intelligent BIN routing through Acquired.com’s multiple acquiring connections have resulted in a more seamless user experience.
Mark Johnson, Commercial Director at Acquired.com, expressed enthusiasm about the partnership: “We have thoroughly enjoyed collaborating with Flutterwave, tailoring our solution to meet the specific needs and address the challenges of the most trusted payments infrastructure providers on the African continent.” Johnson highlighted that their customized analysis and recommendations have contributed to Flutterwave’s improved success rates, increased collections, and overall enhancement of the customer experience—a core focus of their service offering.
This strategic alliance between Flutterwave and Acquired.com represents a significant step forward in the fintech landscape, particularly for the African market. By combining Flutterwave’s extensive reach and understanding of the African financial ecosystem with Acquired.com’s advanced payment processing technologies, the partnership aims to address longstanding challenges in cross-border transactions.
The collaboration is expected to have far-reaching implications for businesses and individuals alike. The enhanced payment processing capabilities could lead to more efficient cash flow management and reduced transaction costs for businesses, especially those with operations spanning multiple countries. On the individual level, users of the Send App can anticipate a more streamlined and user-friendly experience when sending money to their loved ones or business partners in Africa.
Moreover, this partnership aligns with the broader trend of financial inclusion across Africa. By making remittances more accessible and efficient, Flutterwave and Acquired.com contribute to the economic empowerment of individuals and communities relying on cross-border money transfers.
As Flutterwave continues to expand its services and refine its offerings, partnerships with Acquired.com are crucial in solidifying its position as a leader in the African fintech space. The company’s focus on customer-centric innovations and strategic collaborations demonstrates its commitment to addressing the unique challenges of the African market while setting new standards for financial services across the continent.
Looking ahead, the success of this partnership could pave the way for further innovations in the remittance sector, potentially inspiring other fintech players to explore similar collaborations. As the African financial landscape continues to evolve, Flutterwave’s proactive approach to enhancing its services positions it well to meet the changing needs of its diverse user base and contribute to the ongoing digital transformation of financial services in Africa.