Tanner Winterhof on the Challenges of Reaching Non-Ag Audiences on Social Media
In the social media age, attention is currency—but for those in agriculture, breaking out of the industry echo chamber remains a real challenge. Tanner Winterhof, co-host of the Farm4Profit podcast, has spent years navigating that tension: trying to make agriculture accessible, compelling, and relevant to audiences who don’t live or work anywhere near a farm. […]